In recent years, the card market has seen exceptional growth, driven by consumers’ increasing preference for digital and contactless transactions. Credit card usage in Brazil reached R$ 2.8 trillion in 2024, a 14.6% increase compared to the previous year, according to the Brazilian Association of Credit Card and Service Companies (Abecs). The Central Bank of Brazil estimates that the country now exceeds 200 million active credit cards — nearly double the size of the economically active population.
In this scenario, what has driven the emergence of new payment institutions is not only the rising number of users, but also the growing popularity of BINS (Bank Identification Numbers), an essential practice for companies wanting to enter the payments market and issue credit, debit, or prepaid cards under their own brand.
BIN sponsorships — known in the market as “BIN Sponsorship” — bring a series of benefits for both businesses and cardholders. If you still don’t know how it works, we explain everything in the article “BIN Sponsor: an opportunity to enter the payments market” .
Why Issue Cards Through a BIN Sponsor?
Issuing cards through a BIN Sponsor provides strategic and operational advantages for companies looking to enter the payments market. By leveraging the infrastructure of a financial partner, businesses can launch innovative products.
Here are five reasons to consider this solution:
Less Bureaucracy
By choosing a BIN Sponsor, companies can avoid the complexity and costs associated with obtaining regulatory licenses and building payment processing infrastructure. This significantly reduces the time and resources needed to enter the market, allowing companies to focus on their core business strategy.
At paySmart, Evertec’s platform in Brazil, the BIN Sponsor solution helps companies issue cards easily, supported by a flexible platform that connects to the global payments ecosystem in very little time. We also take care of full compliance, including checks for Politically Exposed Persons (PEP), Anti-Terrorism Financing (ATF), and Anti-Money Laundering (AML).
Personalization
The solution allows companies to personalize the customer experience according to their needs and preferences — from card design to usage policies and rewards. This gives businesses greater control over how their financial products are presented and perceived, creating a more engaging and relevant experience.
paySmart offers intuitive REST APIs and agile processes so integration is simple and requires minimal effort from your team. Configurations are completed in hours, not months, making it easy to issue physical or digital cards and deliver a fast, smooth experience for your customers.
Digital First
With the rise of digital payments, it is essential for companies to have a strong presence in this rapidly evolving environment. A BIN Sponsor allows businesses to quickly launch digital financial products — even before issuing physical cards — adapting to consumer preferences for convenience and practicality. This helps companies remain competitive in an increasingly digital market.
It is also possible to protect your solutions with tokenization, which simplifies credential management and provides greater security for users. In seconds, customers can activate their virtual card and start using it at major acceptance points across the country, including for contactless purchases.
Different Ways to Transact
Forget the traditional card. With a BIN Sponsor partnership, businesses can offer customers a variety of payment options, including QR Code, PIX, and contactless payments. This expands market reach and enables companies to serve different segments and customer needs.
QR Code payments have become increasingly common. For merchants, enabling this functionality on payment terminals is done seamlessly and usually without additional cost. The solution is available through most acquirers in the country, providing more convenience and efficiency for everyone. It also enables direct payments between merchants and consumers without requiring a physical card.
Strengthening Your Brand
Issuing payment cards under your own brand not only increases visibility and recognition but also strengthens the emotional connection with customers. By associating financial products with your brand, companies can boost customer loyalty and build a strong market reputation, differentiating themselves from competitors and creating long-term competitive advantages.
Hiring a BIN Sponsor not only streamlines entry into the digital payments market but also offers strategic and operational benefits — from reduced bureaucracy to brand strengthening. paySmart provides a consolidated BIN Sponsor solution, with multiple partner networks and cutting-edge technology that enables issuing and processing cards on a scalable and secure platform.
Want to learn more? Talk to our specialists and discover other technical advantages of issuing with a BIN Sponsor!
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