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Focused on user independence, the new award allocation app involved UX professionals in its development to ensure excellent usability and a user-friendly interface for vehicle consortium members.
As part of its ongoing efforts to modernize and streamline internal processes, in 2023, Magalu Consortium implemented a system migration that significantly impacted member service. Now, in partnership with Evertec, it is bringing its vehicle consortium members a new award allocation app with improvements in customer experience and autonomy.
Previously, the company offered an internally developed app that allowed consortium members to complete self-service processes, even in locations without physical stores or representatives. Recognizing the need to provide an even more efficient solution, Magalu Consortium decided to develop a new app. “Our challenge was to create a new application that would not only replace the old one but also deliver a superior experience by integrating new technologies and functionalities,” says Alcione Melo, Credit and Collections Manager at Magalu Consortium.
Magalu Consortium’s internal team worked in collaboration with Evertec’s team to create a new award allocation app with several enhancements. “UX professionals actively participated to ensure excellent usability. This partnership was essential in creating a solution that perfectly meets the needs of Magalu Consortium customers,” explains Vanessa Alpendre, Project Coordinator at Evertec. After testing and final adjustments, the new app is being launched this week. The tool was made available to all consortium members awarded in the latest Assembly, with communication carried out through CVM channels.
The New Award Allocation App
The new app features a user-friendly interface and a more intuitive, easy-to-use design, ensuring a better experience and greater independence for consortium members. In addition, it includes automated validation integrated with vehicle background check services, enabling faster responses for customers. The award allocation process is fully independent, allowing customers to complete every step directly through the app without the need to visit a physical store.
Reduced processing time was one of the main improvements. The approval and payment process, which previously took an average of seven business days, is now completed in just four days, representing a 57% reduction in total processing time. Ease of use has also been enhanced through the intuitive interface and automated validations, allowing customers to complete the entire process independently from home.
In addition, the technological integration with Serasa PowerCurve—a credit platform and decision engine that brings greater speed, efficiency, and intelligence to the credit analysis and approval process—and Infocar, a technology solutions company focused on innovation through a comprehensive vehicle data database, ensures robust and secure validation of data and documents, minimizing errors and increasing process efficiency.
Alcione emphasizes that delivering an outstanding and efficient experience to consortium members is Magalu Consortium’s top priority, which is why investing in innovation is a routine practice within the company. “The new award allocation app is an important milestone in this journey, providing autonomy and agility for our customers. Our focus is to continue investing in innovative and efficient solutions for our consortium members to maintain this level of excellence,” he concludes.
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