As part of its growth strategy in the Chilean market, Evertec, a regional leader in transaction processing and digital payment solutions, has announced the addition of two high-level executives with extensive experience in the financial and digital payments sectors.
The company has appointed Alfredo Ureta as Head of Commercial for Chile and Maximiliano Pino as Customer Success Manager for South Latin America. These strategic moves position Evertec to better seize opportunities in a market undergoing rapid digital transformation.
“These appointments reflect our strong commitment to Chile as a priority market in our regional expansion,” said Daniel Barba, Head of South Latin America and Country Manager for Chile at Evertec. “The combined expertise of Alfredo and Maximiliano enables us not only to strengthen our commercial and customer engagement capabilities but also to compete more aggressively in a fast-evolving financial ecosystem.”
Proven Talent in the Payments Ecosystem
Alfredo Ureta brings a sharp commercial perspective shaped by over 16 years in Chile’s digital payments and financial sectors. A Business Administration graduate from Universidad del Desarrollo, he most recently served as Country Manager of Kushki, one of the fastest-growing paytechs in the region. Prior to that, he spent nearly a decade at Transbank, where he led the SME and mid-market segments, gaining hands-on experience with the needs of merchants throughout the country.
Maximiliano Pino, on the other hand, brings a profile that combines strategic vision with operational experience. A Business Administrator with an MBA from Universidad Diego Portales, he has led commercial initiatives for over 20 years in Chile, Peru, and Colombia, working with major players like Coca-Cola Andina, Entel Chile, and Entel Peru. His role in the founding team of Fpay at Falabella Financiero gave him a deep understanding of the digital wallet and acquiring landscape. Most recently, he served as the first Executive Director of ChilePay, an industry association representing more than 40 companies across the country’s financial services ecosystem.
Chile as a Platform for Regional Growth
Evertec’s decision to invest in local executive talent sends a clear signal to the market: Chile is not only an immediate growth opportunity but also a strategic platform for the company’s expansion across the Southern Cone.
With a constantly evolving fintech ecosystem and increasing demand for integrated payment solutions, Chile offers the ideal environment to pilot innovations that can later be scaled across other Latin American markets.
The addition of Ureta and Pino marks an important milestone in Evertec’s local strategy, positioning the company to compete more effectively in a market where technological differentiation and customer proximity have become critical success factors.
