Digital Transformation is no longer just about operational efficiency. Today, it has become an essential ally in addressing environmental challenges. The integration of ESG –Environmental, Social, and Governance– criteria into technological solutions has become an irreversible path for companies seeking to thrive sustainably. Even better: we are seeing more and more successful initiatives that can serve as inspiration for the future.
In recent years, the effects of global warming have intensified alarmingly. Temperatures continue to rise, and extreme weather events such as prolonged droughts and historic floods are becoming more frequent. These phenomena directly impact people’s lives and the global economy. A clear example is the increase in food prices due to agricultural production losses.
Despite this critical scenario, I strongly believe that change depends on raising awareness and driving social engagement, but above all on using technology as a tool to accurately predict these phenomena and act preventively. Today, agribusiness is one of the sectors making the best use of technology through smart environmental software platforms that monitor gas emissions and resource usage in real time. According to estimates, these solutions can save up to 50% of the water used for irrigation, in addition to improving energy and agricultural input management.
Beyond agribusiness, I have observed growing commitment from technology companies to sustainability initiatives, including Totvs, Algar, and CI&T. These companies have invested in developing software that helps clients monitor and reduce their carbon footprint more consistently. Internally, they are also implementing measures to enhance energy efficiency in data centers and fostering an organizational culture with clear goals for positive environmental impact.
A noteworthy example comes from Evertec, a Puerto Rico-based multinational with a strong presence in Latin America. Since 2019, it has had a multidisciplinary group dedicated to ESG issues, with a focus on long-term sustainability. Initiatives include replacing outdated equipment with more efficient models, installing sensors in inactive areas, adopting LED technology, and encouraging open and hybrid work environments.
These measures have significantly reduced energy consumption in the company’s regional operations while also promoting a more sustainable mindset among employees. More than isolated actions, these practices show that innovation can—and should—be guided by sustainable purposes. Encouragingly, consumers are increasingly valuing companies that demonstrate genuine commitment to sustainability.
According to the PwC Global Consumer Insights Survey, released this year, 70% of respondents said they would be willing to pay more for sustainable products. Meanwhile, a 2023 Data Makers study indicated that brand image and reputation are the main drivers of ESG adoption. Companies have realized that in today’s market dynamics, consumers are more aware, engaged, and demanding. They want to know the origin of the products they buy and how production processes are carried out.
Being a responsible company brings benefits that go beyond financial performance. In addition to increased revenues, there are significant gains in reputation and credibility—critical factors in an increasingly competitive marketplace. These findings reinforce an optimistic outlook: the market is moving toward a more sustainable future.
According to the 2025 Corporate Sustainability Outlook, conducted by Amcham Brazil (American Chamber of Commerce), the number of companies with sustainability initiatives increased from 71% to 75% compared to the previous survey. Most of these organizations stated that sustainability is part of their core business strategy.
I believe technology will continue to be a key pillar in the fight against climate change. The use of artificial intelligence to predict and mitigate climate risks is expected to intensify. Digital platforms to track emissions are expanding. And so-called green fintechs are gaining ground, promoting sustainable investments and directly supporting environmental causes.
We are living in the golden age of technology. It is up to us to make the most of this resource and unlock its full potential to create a positive and lasting impact on our planet.
This article was originally published in Inforchannel.
