{"id":71214,"date":"2025-06-11T11:49:50","date_gmt":"2025-06-11T14:49:50","guid":{"rendered":"https:\/\/evertectrends.com\/placetopay-impulsiona-a-digitalizacao-financeira-na-colombia\/"},"modified":"2025-08-20T11:02:27","modified_gmt":"2025-08-20T14:02:27","slug":"placetopay-impulsiona-a-digitalizacao-financeira-na-colombia","status":"publish","type":"post","link":"https:\/\/evertectrends.com\/pt-br\/placetopay-impulsiona-a-digitalizacao-financeira-na-colombia\/","title":{"rendered":"Placetopay impulsiona a digitaliza\u00e7\u00e3o financeira na Col\u00f4mbia"},"content":{"rendered":"

A regi\u00e3o da Am\u00e9rica Latina e do Caribe est\u00e1 vivendo um boom nos pagamentos por aproxima\u00e7\u00e3o, pagamentos instant\u00e2neos e no uso de carteiras digitais (wallets<\/em>), como a carteira do Google<\/a>. No M\u00e9xico, estima-se que 36% dos pagamentos digitais em 2025 ser\u00e3o feitos por meio desse tipo de carteira. Em pa\u00edses como Col\u00f4mbia e Chile, mais de 60% dos consumidores preferem pagamentos digitais devido \u00e0 seguran\u00e7a e conveni\u00eancia. J\u00e1 em Porto Rico, 35% das transa\u00e7\u00f5es em pontos de venda s\u00e3o por aproxima\u00e7\u00e3o, refletindo uma clara tend\u00eancia rumo \u00e0 digitaliza\u00e7\u00e3o. <\/p>\n

A Col\u00f4mbia, especificamente, est\u00e1 passando por um forte crescimento nos pagamentos por aproxima\u00e7\u00e3o, pagamentos instant\u00e2neos e no uso de carteiras digitais como o Google Wallet. No pa\u00eds, mais de 60% dos consumidores j\u00e1 preferem pagamentos digitais <\/a>devido \u00e0 sua seguran\u00e7a e praticidade. <\/p>\n

A Evertec, l\u00edder no processamento de pagamentos na Am\u00e9rica Latina e no Caribe, tem sido um parceiro fundamental nesse avan\u00e7o. Sua plataforma Placetopay oferece uma integra\u00e7\u00e3o segura e adaptada \u00e0s necessidades comerciais de cada mercado, permitindo que os consumidores utilizem o Google Pay de forma simples em transa\u00e7\u00f5es online e em lojas f\u00edsicas. <\/p>\n

A nova integra\u00e7\u00e3o do Google Pay \u00e0 plataforma marca um marco na transforma\u00e7\u00e3o do ecossistema de pagamentos digitais na Col\u00f4mbia, ampliando o acesso a solu\u00e7\u00f5es financeiras modernas que atendem \u00e0s crescentes prefer\u00eancias dos consumidores.<\/p>\n

\n

\n “Na Evertec, entendemos que a transforma\u00e7\u00e3o digital nos pagamentos exige solu\u00e7\u00f5es adaptadas a cada mercado, com tecnologia robusta e acess\u00edvel tanto para consumidores quanto para comerciantes. Com a integra\u00e7\u00e3o do Google Pay ao Placetopay, facilitamos transa\u00e7\u00f5es mais seguras, r\u00e1pidas e convenientes. Nosso compromisso \u00e9 continuar liderando a inova\u00e7\u00e3o no ecossistema de pagamentos digitais da regi\u00e3o.” <\/p>\n

\t\t\t\t\t\t\t\t\t\t\tDaniel Brignardello
Group Head de LATAM para Evertec<\/cite>\n\t\t\t\t\t<\/p><\/blockquote>\n

Potencial do ecossistema de pagamentos digitais<\/h2>\n
\n
    \n
  1. Pagamentos por aproxima\u00e7\u00e3o: A Am\u00e9rica Latina est\u00e1 adotando rapidamente tecnologias como NFC e QR Codes, com crescimentos expressivos em mercados como o da Col\u00f4mbia (+187%) na \u00faltima d\u00e9cada. A Evertec, por meio do Placetopay<\/a>, apoia essas tend\u00eancias com solu\u00e7\u00f5es tecnol\u00f3gicas confi\u00e1veis que conectam os consumidores a op\u00e7\u00f5es de pagamento modernas. <\/li>\n
  2. Penetra\u00e7\u00e3o de smartphones: Segundo o relat\u00f3rio Digital 2024: Col\u00f4mbia, elaborado pela DataReport no in\u00edcio de 2024, estima-se que mais de 80% dos colombianos possuam smartphones, facilitando o acesso a carteiras digitais. A Evertec assegura que, com a integra\u00e7\u00e3o do Google Pay <\/a>como op\u00e7\u00e3o de pagamento, a experi\u00eancia do usu\u00e1rio ser\u00e1 ainda mais aprimorada em toda a regi\u00e3o. <\/li>\n
  3. Pagamentos instant\u00e2neos: Col\u00f4mbia e Brasil lideram o crescimento das transa\u00e7\u00f5es r\u00e1pidas, com sistemas como o Pix, que revolucionou as transfer\u00eancias banc\u00e1rias.<\/li>\n<\/ol>\n

    Rumo a um futuro digital<\/h2>\n
    \n

    Embora o dinheiro em esp\u00e9cie ainda represente cerca de 50% das transa\u00e7\u00f5es em alguns pa\u00edses da regi\u00e3o, a digitaliza\u00e7\u00e3o financeira continua ganhando espa\u00e7o. A integra\u00e7\u00e3o do Google Pay ao Placetopay foi pensada para superar esses desafios, adaptando-se \u00e0s particularidades locais e oferecendo solu\u00e7\u00f5es personalizadas em moeda nacional, al\u00e9m de suporte t\u00e9cnico em tempo real. <\/p>\n

    Com essa integra\u00e7\u00e3o, o Placetopay<\/a> se consolida como um protagonista no futuro dos pagamentos digitais na Am\u00e9rica Latina e no Caribe, oferecendo solu\u00e7\u00f5es que n\u00e3o apenas aumentam a conveni\u00eancia, mas tamb\u00e9m fortalecem a confian\u00e7a na economia digital.<\/p>\n","protected":false},"excerpt":{"rendered":"

    A integra\u00e7\u00e3o do Google Pay \u00e0 Placetopay acelera o crescimento dos pagamentos digitais na plataforma, promovendo inova\u00e7\u00e3o, conveni\u00eancia e seguran\u00e7a na regi\u00e3o.<\/p>\n","protected":false},"author":9,"featured_media":68563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1002,999],"tags":[2422,2423,2424,2425,2420,2426,2427,2692,2428,2429,2421,2430,2431],"class_list":["post-71214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos-evertec","category-meios-de-pagamentos","tag-adocao-google-pay-colombia","tag-carteiras-digitais-colombia-estatisticas","tag-digitalizacao-financeira-na-america-latina","tag-ecossistema-financeiro-digital-colombia","tag-evertec-pt-br","tag-futuro-dos-pagamentos-sem-contato-colombia","tag-integracao-com-o-google-pay-placetopay","tag-news-pt-br","tag-pagamentos-digitais-na-colombia-2025","tag-pagamentos-instantaneos-evertec-colombia","tag-placetopay-pt-br","tag-solucoes-de-pagamento-placetopay","tag-tendencias-de-pagamentos-digitais-na-america-latina"],"yoast_head":"\nPagamentos 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