{"id":54523,"date":"2024-08-13T12:05:16","date_gmt":"2024-08-13T15:05:16","guid":{"rendered":"https:\/\/evertectrends.com\/?p=54523"},"modified":"2024-08-13T12:15:26","modified_gmt":"2024-08-13T15:15:26","slug":"geracao-baby-boomers","status":"publish","type":"post","link":"https:\/\/evertectrends.com\/pt-br\/geracao-baby-boomers\/","title":{"rendered":"Gera\u00e7\u00e3o Baby Boomers: qual o papel dessa gera\u00e7\u00e3o no mundo da tecnologia e finan\u00e7as?"},"content":{"rendered":"\n<p>Pesquisadores e estudiosos de Marketing e Sociologia definiram diferentes gera\u00e7\u00f5es com base nos anos de nascimento para ajudar a compreender as vis\u00f5es de mundo desses grupos, como por exemplo: experi\u00eancias de vida, mercado de trabalho, comportamento, eventos significativos, formas de relacionamento e comunica\u00e7\u00e3o.<\/p>\n<p>Essa an\u00e1lise nos ajuda a construir e impulsionar uma organiza\u00e7\u00e3o diversificada e multigeracional, al\u00e9m de apresentar solu\u00e7\u00f5es realistas e ating\u00edveis.<\/p>\n<p>Para facilitar a compreens\u00e3o das gera\u00e7\u00f5es, \u00e9 importante identificar o per\u00edodo de cada uma. Vamos focar especialmente nas gera\u00e7\u00f5es que est\u00e3o ativas no mercado de trabalho: Baby Boomers, Gera\u00e7\u00e3o X, Millennials e Gera\u00e7\u00e3o Z.<\/p>\n<ul>\n<li><strong>Gera\u00e7\u00e3o do Ferro ou Gera\u00e7\u00e3o Silenciosa (1920 &#8211; 1945)<\/strong><\/li>\n<li><strong>Baby Boomers (1946 &#8211; 1964)<\/strong><\/li>\n<li><strong>Gera\u00e7\u00e3o X (1965 &#8211; 1980)<\/strong><\/li>\n<li><strong>Millennials (1981 &#8211; 1997)<\/strong><\/li>\n<li><strong>Gera\u00e7\u00e3o Z (1998 &#8211; 2012)<\/strong><\/li>\n<li><strong>Gera\u00e7\u00e3o Alpha (2013 &#8211; 2025)<\/strong><\/li>\n<\/ul>\n<p>Nesta primeira an\u00e1lise, vamos explorar a gera\u00e7\u00e3o dos <strong>Baby Boomers<\/strong>, nascidos entre 1946 e 1964. O nome &#8220;Baby Boomers&#8221; surgiu devido ao aumento significativo de nascimentos ap\u00f3s a Segunda Guerra Mundial, quando os soldados voltaram para casa e, junto com suas parceiras, formaram fam\u00edlias. Esse per\u00edodo tamb\u00e9m coincidiu com o lan\u00e7amento da p\u00edlula anticoncepcional.<\/p>\n<p>At\u00e9 2025, 30% da popula\u00e7\u00e3o ativa na Am\u00e9rica do Norte e Am\u00e9rica Latina ter\u00e1 mais de 55 anos e muitos n\u00e3o se aposentar\u00e3o t\u00e3o cedo. Isso provocar\u00e1 um choque de cultura que exigir\u00e1 uma nova abordagem gerencial nas empresas (Fonte: Pesquisadores do Stanford Center On Longevity\/2017)<em>.<\/em><\/p>\n<p>Com a perman\u00eancia prolongada dos Baby Boomers no mercado de trabalho, o antigo modelo de neg\u00f3cios j\u00e1 n\u00e3o se aplica. L\u00edderes, gestores e profissionais de RH devem gerenciar um quadro de funcion\u00e1rios composto por quatro gera\u00e7\u00f5es, cada uma com perspectivas diferentes sobre \u00e9tica de trabalho, equil\u00edbrio entre vida pessoal e profissional, objetivos de carreira e outros aspectos.<\/p>\n<p>Quando os primeiros Baby Boomers ingressaram no mercado de trabalho, aprenderam que os l\u00edderes d\u00e3o ordens, garantem que sejam cumpridas e lidam com quem as desobedece. No entanto, com os avan\u00e7os tecnol\u00f3gicos e a presen\u00e7a de outras gera\u00e7\u00f5es nas empresas, os l\u00edderes ditatoriais est\u00e3o desaparecendo, dando lugar a l\u00edderes que constroem parcerias \u2014 uma mudan\u00e7a n\u00edtida no estilo de lideran\u00e7a.<\/p>\n<p>Os Baby Boomers valorizam a estabilidade no emprego, o trabalho \u00e1rduo e a lealdade \u00e0 empresa. Esta gera\u00e7\u00e3o \u00e9 conhecida por sua forte \u00e9tica de trabalho e dedica\u00e7\u00e3o, muitas vezes ocupando posi\u00e7\u00f5es de lideran\u00e7a e atuando como mentores para as gera\u00e7\u00f5es mais jovens. Eles cresceram em meio a grandes mudan\u00e7as sociais, enfrentaram inquieta\u00e7\u00f5es sociais e viveram a \u00e9poca das mais altas taxas de div\u00f3rcio da hist\u00f3ria.<\/p>\n<p>Embora os Baby Boomers n\u00e3o tenham crescido em um mundo digital, muitos se adaptaram ao uso de novas tecnologias. No entanto, a velocidade das inova\u00e7\u00f5es tecnol\u00f3gicas pode representar um desafio, exigindo aprendizado cont\u00ednuo e constante adapta\u00e7\u00e3o. Nas empresas de tecnologia, essa gera\u00e7\u00e3o traz uma perspectiva valiosa, combinando experi\u00eancia com uma vis\u00e3o cr\u00edtica sobre os impactos a longo prazo das inova\u00e7\u00f5es.<\/p>\n<p>No setor financeiro, a experi\u00eancia dos Baby Boomers \u00e9 ainda mais evidente. Eles presenciaram diversas crises econ\u00f4micas e t\u00eam um profundo entendimento dos ciclos de mercado. Sua habilidade em tomar decis\u00f5es ponderadas e resistir a mudan\u00e7as impulsivas s\u00e3o qualidades altamente valorizadas. Al\u00e9m disso, muitos ocupam cargos estrat\u00e9gicos, moldando as dire\u00e7\u00f5es financeiras das empresas.<\/p>\n<p>Uma tend\u00eancia crescente \u00e9 a colabora\u00e7\u00e3o entre Baby Boomers e gera\u00e7\u00f5es mais jovens. No setor de tecnologia, essa integra\u00e7\u00e3o pode resultar em inova\u00e7\u00f5es mais bem informadas e em solu\u00e7\u00f5es que equilibram tradi\u00e7\u00e3o e modernidade. No setor financeiro, a combina\u00e7\u00e3o de sabedoria e novas perspectivas pode levar a estrat\u00e9gias mais equilibradas e resilientes.<\/p>\n<p>Os Baby Boomers enfrentam o desafio de se manterem atualizados em um mercado de trabalho que valoriza cada vez mais habilidades digitais. Por outro lado, suas d\u00e9cadas de experi\u00eancia e conhecimento institucional os tornam indispens\u00e1veis, especialmente em \u00e1reas que exigem tomada de decis\u00e3o estrat\u00e9gica e vis\u00e3o de longo prazo.<\/p>\n<p>Os Baby Boomers continuam a ser uma for\u00e7a importante no mercado de trabalho, especialmente nas \u00e1reas de tecnologia e finan\u00e7as. Sua experi\u00eancia e dedica\u00e7\u00e3o complementam as habilidades tecnol\u00f3gicas e a inova\u00e7\u00e3o trazidas pelas gera\u00e7\u00f5es mais jovens. A colabora\u00e7\u00e3o intergeracional \u00e9 essencial para que as empresas tirem o melhor proveito de todas as gera\u00e7\u00f5es presentes em seu quadro de funcion\u00e1rios.<\/p>\n<p>No pr\u00f3ximo artigo, vamos continuar explorando a Gera\u00e7\u00e3o X no mercado de trabalho, com foco em tecnologia e finan\u00e7as.<\/p>\n<p>Se voc\u00ea quiser saber mais sobre a gera\u00e7\u00e3o Baby Boomers, recomendo o livro <em>&#8220;Baby Boomers, X e Y: a diversidade de gera\u00e7\u00f5es nas organiza\u00e7\u00f5es&#8221;<\/em>, de Juliana Jaeschke e Enise Barth.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":21,"featured_media":45853,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[998],"tags":[52,742,749,373,350,253,8],"class_list":["post-54523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-e-trends","tag-bancos","tag-consorcio","tag-fundos","tag-pagamentos","tag-previdencia","tag-solucoes-digitais","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gera\u00e7\u00e3o Baby Boomers: qual o papel dessa gera\u00e7\u00e3o no mundo da tecnologia e finan\u00e7as? - Evertec Trends<\/title>\n<meta name=\"description\" content=\"O nome &quot;Baby Boomers&quot; surgiu devido ao aumento de nascimentos ap\u00f3s a Segunda Guerra. Saiba como essa gera\u00e7\u00e3o se destaca no mercado de tecnologia!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evertectrends.com\/pt-br\/geracao-baby-boomers\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gera\u00e7\u00e3o Baby Boomers: qual o papel dessa gera\u00e7\u00e3o no mundo da tecnologia e finan\u00e7as? - Evertec Trends\" \/>\n<meta property=\"og:description\" content=\"O nome &quot;Baby Boomers&quot; surgiu devido ao aumento de nascimentos ap\u00f3s a Segunda Guerra. Saiba como essa gera\u00e7\u00e3o se destaca no mercado de tecnologia!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/evertectrends.com\/pt-br\/geracao-baby-boomers\/\" \/>\n<meta property=\"og:site_name\" content=\"Evertec Trends\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-13T15:05:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-13T15:15:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/evertectrends.com\/wp-content\/uploads\/2022\/09\/blog-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"631\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Wellington Lima\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wellington Lima\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/evertectrends.com\\\/pt-br\\\/geracao-baby-boomers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/evertectrends.com\\\/pt-br\\\/geracao-baby-boomers\\\/\"},\"author\":{\"name\":\"Wellington Lima\",\"@id\":\"https:\\\/\\\/evertectrends.com\\\/#\\\/schema\\\/person\\\/b121381e73ed0f7ebc3de3edbca584ee\"},\"headline\":\"Gera\u00e7\u00e3o Baby Boomers: qual o papel dessa gera\u00e7\u00e3o no mundo da tecnologia e finan\u00e7as?\",\"datePublished\":\"2024-08-13T15:05:16+00:00\",\"dateModified\":\"2024-08-13T15:15:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/evertectrends.com\\\/pt-br\\\/geracao-baby-boomers\\\/\"},\"wordCount\":841,\"publisher\":{\"@id\":\"https:\\\/\\\/evertectrends.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/evertectrends.com\\\/pt-br\\\/geracao-baby-boomers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/evertectrends.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/blog-4.png\",\"keywords\":[\"Bancos\",\"Cons\u00f3rcio\",\"Fundos\",\"Pagamentos\",\"Previd\u00eancia\",\"Solu\u00e7\u00f5es Digitais\",\"Tecnologia\"],\"articleSection\":[\"Tech e Trends\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/evertectrends.com\\\/pt-br\\\/geracao-baby-boomers\\\/\",\"url\":\"https:\\\/\\\/evertectrends.com\\\/pt-br\\\/geracao-baby-boomers\\\/\",\"name\":\"Gera\u00e7\u00e3o Baby Boomers: qual o papel dessa gera\u00e7\u00e3o no mundo da tecnologia e finan\u00e7as? - Evertec Trends\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/evertectrends.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/evertectrends.com\\\/pt-br\\\/geracao-baby-boomers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/evertectrends.com\\\/pt-br\\\/geracao-baby-boomers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/evertectrends.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/blog-4.png\",\"datePublished\":\"2024-08-13T15:05:16+00:00\",\"dateModified\":\"2024-08-13T15:15:26+00:00\",\"description\":\"O nome \\\"Baby Boomers\\\" surgiu devido ao aumento de nascimentos ap\u00f3s a Segunda Guerra. Saiba como essa gera\u00e7\u00e3o se destaca no mercado de tecnologia!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/evertectrends.com\\\/pt-br\\\/geracao-baby-boomers\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/evertectrends.com\\\/pt-br\\\/geracao-baby-boomers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/evertectrends.com\\\/pt-br\\\/geracao-baby-boomers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/evertectrends.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/blog-4.png\",\"contentUrl\":\"https:\\\/\\\/evertectrends.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/blog-4.png\",\"width\":1201,\"height\":631},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/evertectrends.com\\\/pt-br\\\/geracao-baby-boomers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/evertectrends.com\\\/pt-br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tech e Trends\",\"item\":\"https:\\\/\\\/evertectrends.com\\\/categorias\\\/tech-e-trends\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Gera\u00e7\u00e3o Baby Boomers: qual o papel dessa gera\u00e7\u00e3o no mundo da tecnologia e finan\u00e7as?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/evertectrends.com\\\/#website\",\"url\":\"https:\\\/\\\/evertectrends.com\\\/\",\"name\":\"Evertec Trends\",\"description\":\"As tend\u00eancias de tecnologia para inovar com estrat\u00e9gia\",\"publisher\":{\"@id\":\"https:\\\/\\\/evertectrends.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/evertectrends.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/evertectrends.com\\\/#organization\",\"name\":\"Evertec Trends\",\"url\":\"https:\\\/\\\/evertectrends.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/evertectrends.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/evertectrends.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/evertectrends-sq.png\",\"contentUrl\":\"https:\\\/\\\/evertectrends.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/evertectrends-sq.png\",\"width\":416,\"height\":417,\"caption\":\"Evertec Trends\"},\"image\":{\"@id\":\"https:\\\/\\\/evertectrends.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/evertectrends.com\\\/#\\\/schema\\\/person\\\/b121381e73ed0f7ebc3de3edbca584ee\",\"name\":\"Wellington Lima\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ec7bc801aba7b283581302ce59b29e6db14cc1614f0cac39552c99772fe64702?s=96&d=robohash&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ec7bc801aba7b283581302ce59b29e6db14cc1614f0cac39552c99772fe64702?s=96&d=robohash&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ec7bc801aba7b283581302ce59b29e6db14cc1614f0cac39552c99772fe64702?s=96&d=robohash&r=g\",\"caption\":\"Wellington Lima\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/welldipaula\\\/\"],\"url\":\"https:\\\/\\\/evertectrends.com\\\/pt-br\\\/author\\\/wellington-lima\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gera\u00e7\u00e3o Baby Boomers: qual o papel dessa gera\u00e7\u00e3o no mundo da tecnologia e finan\u00e7as? - Evertec Trends","description":"O nome \"Baby Boomers\" surgiu devido ao aumento de nascimentos ap\u00f3s a Segunda Guerra. Saiba como essa gera\u00e7\u00e3o se destaca no mercado de tecnologia!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/evertectrends.com\/pt-br\/geracao-baby-boomers\/","og_locale":"pt_BR","og_type":"article","og_title":"Gera\u00e7\u00e3o Baby Boomers: qual o papel dessa gera\u00e7\u00e3o no mundo da tecnologia e finan\u00e7as? - Evertec Trends","og_description":"O nome \"Baby Boomers\" surgiu devido ao aumento de nascimentos ap\u00f3s a Segunda Guerra. Saiba como essa gera\u00e7\u00e3o se destaca no mercado de tecnologia!","og_url":"https:\/\/evertectrends.com\/pt-br\/geracao-baby-boomers\/","og_site_name":"Evertec Trends","article_published_time":"2024-08-13T15:05:16+00:00","article_modified_time":"2024-08-13T15:15:26+00:00","og_image":[{"width":1201,"height":631,"url":"https:\/\/evertectrends.com\/wp-content\/uploads\/2022\/09\/blog-4.png","type":"image\/png"}],"author":"Wellington Lima","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Wellington Lima","Est. tempo de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/evertectrends.com\/pt-br\/geracao-baby-boomers\/#article","isPartOf":{"@id":"https:\/\/evertectrends.com\/pt-br\/geracao-baby-boomers\/"},"author":{"name":"Wellington Lima","@id":"https:\/\/evertectrends.com\/#\/schema\/person\/b121381e73ed0f7ebc3de3edbca584ee"},"headline":"Gera\u00e7\u00e3o Baby Boomers: qual o papel dessa gera\u00e7\u00e3o no mundo da tecnologia e finan\u00e7as?","datePublished":"2024-08-13T15:05:16+00:00","dateModified":"2024-08-13T15:15:26+00:00","mainEntityOfPage":{"@id":"https:\/\/evertectrends.com\/pt-br\/geracao-baby-boomers\/"},"wordCount":841,"publisher":{"@id":"https:\/\/evertectrends.com\/#organization"},"image":{"@id":"https:\/\/evertectrends.com\/pt-br\/geracao-baby-boomers\/#primaryimage"},"thumbnailUrl":"https:\/\/evertectrends.com\/wp-content\/uploads\/2022\/09\/blog-4.png","keywords":["Bancos","Cons\u00f3rcio","Fundos","Pagamentos","Previd\u00eancia","Solu\u00e7\u00f5es Digitais","Tecnologia"],"articleSection":["Tech e Trends"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/evertectrends.com\/pt-br\/geracao-baby-boomers\/","url":"https:\/\/evertectrends.com\/pt-br\/geracao-baby-boomers\/","name":"Gera\u00e7\u00e3o Baby Boomers: qual o papel dessa gera\u00e7\u00e3o no mundo da tecnologia e finan\u00e7as? - Evertec Trends","isPartOf":{"@id":"https:\/\/evertectrends.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/evertectrends.com\/pt-br\/geracao-baby-boomers\/#primaryimage"},"image":{"@id":"https:\/\/evertectrends.com\/pt-br\/geracao-baby-boomers\/#primaryimage"},"thumbnailUrl":"https:\/\/evertectrends.com\/wp-content\/uploads\/2022\/09\/blog-4.png","datePublished":"2024-08-13T15:05:16+00:00","dateModified":"2024-08-13T15:15:26+00:00","description":"O nome \"Baby Boomers\" surgiu devido ao aumento de nascimentos ap\u00f3s a Segunda Guerra. Saiba como essa gera\u00e7\u00e3o se destaca no mercado de tecnologia!","breadcrumb":{"@id":"https:\/\/evertectrends.com\/pt-br\/geracao-baby-boomers\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/evertectrends.com\/pt-br\/geracao-baby-boomers\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/evertectrends.com\/pt-br\/geracao-baby-boomers\/#primaryimage","url":"https:\/\/evertectrends.com\/wp-content\/uploads\/2022\/09\/blog-4.png","contentUrl":"https:\/\/evertectrends.com\/wp-content\/uploads\/2022\/09\/blog-4.png","width":1201,"height":631},{"@type":"BreadcrumbList","@id":"https:\/\/evertectrends.com\/pt-br\/geracao-baby-boomers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/evertectrends.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Tech e Trends","item":"https:\/\/evertectrends.com\/categorias\/tech-e-trends\/"},{"@type":"ListItem","position":3,"name":"Gera\u00e7\u00e3o Baby Boomers: qual o papel dessa gera\u00e7\u00e3o no mundo da tecnologia e finan\u00e7as?"}]},{"@type":"WebSite","@id":"https:\/\/evertectrends.com\/#website","url":"https:\/\/evertectrends.com\/","name":"Evertec Trends","description":"As tend\u00eancias de tecnologia para inovar com estrat\u00e9gia","publisher":{"@id":"https:\/\/evertectrends.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/evertectrends.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/evertectrends.com\/#organization","name":"Evertec Trends","url":"https:\/\/evertectrends.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/evertectrends.com\/#\/schema\/logo\/image\/","url":"https:\/\/evertectrends.com\/wp-content\/uploads\/2024\/06\/evertectrends-sq.png","contentUrl":"https:\/\/evertectrends.com\/wp-content\/uploads\/2024\/06\/evertectrends-sq.png","width":416,"height":417,"caption":"Evertec Trends"},"image":{"@id":"https:\/\/evertectrends.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/evertectrends.com\/#\/schema\/person\/b121381e73ed0f7ebc3de3edbca584ee","name":"Wellington Lima","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/ec7bc801aba7b283581302ce59b29e6db14cc1614f0cac39552c99772fe64702?s=96&d=robohash&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ec7bc801aba7b283581302ce59b29e6db14cc1614f0cac39552c99772fe64702?s=96&d=robohash&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ec7bc801aba7b283581302ce59b29e6db14cc1614f0cac39552c99772fe64702?s=96&d=robohash&r=g","caption":"Wellington Lima"},"sameAs":["https:\/\/www.linkedin.com\/in\/welldipaula\/"],"url":"https:\/\/evertectrends.com\/pt-br\/author\/wellington-lima\/"}]}},"featured_image_url":"https:\/\/evertectrends.com\/wp-content\/uploads\/2022\/09\/blog-4.png","primary_category":"Tech e Trends","_links":{"self":[{"href":"https:\/\/evertectrends.com\/pt-br\/wp-json\/wp\/v2\/posts\/54523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/evertectrends.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evertectrends.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evertectrends.com\/pt-br\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/evertectrends.com\/pt-br\/wp-json\/wp\/v2\/comments?post=54523"}],"version-history":[{"count":1,"href":"https:\/\/evertectrends.com\/pt-br\/wp-json\/wp\/v2\/posts\/54523\/revisions"}],"predecessor-version":[{"id":54524,"href":"https:\/\/evertectrends.com\/pt-br\/wp-json\/wp\/v2\/posts\/54523\/revisions\/54524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evertectrends.com\/pt-br\/wp-json\/wp\/v2\/media\/45853"}],"wp:attachment":[{"href":"https:\/\/evertectrends.com\/pt-br\/wp-json\/wp\/v2\/media?parent=54523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evertectrends.com\/pt-br\/wp-json\/wp\/v2\/categories?post=54523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evertectrends.com\/pt-br\/wp-json\/wp\/v2\/tags?post=54523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}