{"id":5371,"date":"2022-10-27T16:14:09","date_gmt":"2022-10-27T19:14:09","guid":{"rendered":"https:\/\/sinqia.com.br\/?p=5371"},"modified":"2024-06-06T09:42:38","modified_gmt":"2024-06-06T12:42:38","slug":"sinqia-karine-nogueira","status":"publish","type":"post","link":"https:\/\/evertectrends.com\/pt-br\/sinqia-karine-nogueira\/","title":{"rendered":"A estrat\u00e9gia de dados define a sobreviv\u00eancia do neg\u00f3cio"},"content":{"rendered":"\n

Karine Nogueira, diretora de Servi\u00e7os da Sinqia, comenta sobre as transforma\u00e7\u00f5es do mercado e da empresa, al\u00e9m da nova parceria com Data Rudder<\/em> <\/p>\n\n\n\n

Karine Nogueira sempre esteve focada em tecnologia e em pessoas, mesmo antes de chegar \u00e0 Sinqia. Formada em psicologia, com especializa\u00e7\u00e3o em Gest\u00e3o de Pessoas, e MBA voltado \u00e0 estrat\u00e9gica econ\u00f4mica e de neg\u00f3cios, e Neg\u00f3cios Digitais, ela j\u00e1 acumula 20 anos de carreira e, nos primeiros cinco, trabalhou voltada a \u00e1rea de People Tech.  <\/p>\n\n\n\n

Karine acabou migrando de carreira e passou a trabalhar na \u00e1rea comercial. Chegou \u00e0 Sinqia em 2011, como gerente comercial, e, mais tarde, assumiu a diretoria de Novos Neg\u00f3cios. Atualmente, comanda as Opera\u00e7\u00f5es Servi\u00e7os de TI e consultoria de transforma\u00e7\u00e3o digital e de neg\u00f3cios, bra\u00e7o de inova\u00e7\u00e3o acelerada pelo Torq.\u00a0\u00a0<\/p>\n\n\n\n

Voc\u00ea est\u00e1 na Sinqia desde 2011. O mercado de tecnologia est\u00e1 sempre em inova\u00e7\u00e3o. De l\u00e1 para c\u00e1, o que mudou?<\/strong><\/h2>\n\n\n\n

O mercado de tecnologia est\u00e1 em constante transforma\u00e7\u00e3o, ent\u00e3o estamos sempre em contato com as mudan\u00e7as e agregando em nosso portif\u00f3lio servi\u00e7os especializados, que v\u00e3o ao encontro desse processo de mudan\u00e7a e de transforma\u00e7\u00e3o.\u00a0 A acelera\u00e7\u00e3o e o desenvolvimento de novas tecnologias fizeram com que nosso trabalho fosse se modificando. O que mais mudou foi a contralidade e o foco no cliente, a vis\u00e3o de parceiro de neg\u00f3cios, trazendo o cliente ao centro, e entendendo que nosso escopo vai al\u00e9m de fornecimento de tecnologia passando a fazer parte da estrat\u00e9gia do neg\u00f3cio dos nossos clientes.\u00a0\u00a0<\/p>\n\n\n\n

Como a \u00e1rea de servi\u00e7os atende essa demanda?<\/strong>\u00a0<\/h2>\n\n\n\n

Atendemos a jornada completa do cliente, o que inclui a concep\u00e7\u00e3o de um novo servi\u00e7o financeiro ou produto, desenvolvimento com foco em digitaliza\u00e7\u00e3o e efici\u00eancia,\u00a0 e sustenta\u00e7\u00e3o dos neg\u00f3cios.\u00a0\u00a0<\/p>\n\n\n\n

\u00c9 uma \u00e1rea muito din\u00e2mica, que olha para a necessidade do cliente – ele est\u00e1 sempre no centro de tudo -, mas tamb\u00e9m olha para fora, trazendo a inova\u00e7\u00e3o.  Nosso prop\u00f3sito \u00e9 entender e adaptar as ofertas de acordo com as transforma\u00e7\u00f5es do setor. <\/p>\n\n\n\n

A Sinqia firmou parceria com a Data Rudder para oferecer uma plataforma completa de gest\u00e3o de dados e de seguran\u00e7a. Qual a import\u00e2ncia dessa parceria?<\/strong>\u00a0<\/h2>\n\n\n\n

A transforma\u00e7\u00e3o digital abriu espa\u00e7o para v\u00e1rias outras necessidades, e as empresas precisam adaptar seus servi\u00e7os. Antigamente, uma oferta mais gen\u00e9rica j\u00e1 atendia os clientes. Hoje, n\u00e3o: a transforma\u00e7\u00e3o digital for\u00e7ou a especializa\u00e7\u00e3o de servi\u00e7os em dados, cloud, Intelig\u00eancia Artificial\u2026\u00a0<\/p>\n\n\n\n

Atualmente, os dados s\u00e3o uma estrat\u00e9gia que define a sobreviv\u00eancia do neg\u00f3cio. Cada vez mais, vemos isso com dados compartilhados, BaaS, Open Finance\u2026 Ent\u00e3o, as empresas precisam diferenciar suas ofertas e entender muito bem quem s\u00e3o os seus clientes, para oferecer tamb\u00e9m op\u00e7\u00f5es personalizadas a eles. <\/p>\n\n\n\n

Vimos no nosso portf\u00f3lio que o Torq estava com investimento na Data Rudder<\/a> e identificamos uma grande sinergia, porque nossos clientes t\u00eam necessidade de dom\u00ednio de dados para tomada de decis\u00e3o.\u00a0<\/p>\n\n\n\n

A parceria com a Data Rudder<\/a> vem para refor\u00e7ar a estrat\u00e9gia da Sinqia de ser protagonista no mercado financeiro e de estar sempre lan\u00e7ando novas solu\u00e7\u00f5es.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Karine Nogueira – Head da Unidade de Servi\u00e7os da Sinqia<\/p>\n","protected":false},"author":9,"featured_media":45878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1000],"tags":[750],"class_list":["post-5371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia-e-big-data","tag-servicos-e-consultoria"],"yoast_head":"\nA estrat\u00e9gia de dados define a sobreviv\u00eancia do neg\u00f3cio - Evertec Trends %<\/title>\n<meta name=\"description\" content=\"Karine Nogueira, diretora de Servi\u00e7os da Sinqia, fala as transforma\u00e7\u00f5es do mercado e da empresa, al\u00e9m da nova parceria com Data Rudder\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evertectrends.com\/pt-br\/sinqia-karine-nogueira\/\" \/>\n<meta property=\"og:locale\" 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