{"id":44122,"date":"2022-01-31T11:00:00","date_gmt":"2022-01-31T14:00:00","guid":{"rendered":"https:\/\/trends.sinqia.com.br\/product-manager-na-transformacao-digital\/"},"modified":"2024-06-20T10:18:12","modified_gmt":"2024-06-20T13:18:12","slug":"product-manager-na-transformacao-digital","status":"publish","type":"post","link":"https:\/\/evertectrends.com\/pt-br\/product-manager-na-transformacao-digital\/","title":{"rendered":"Product Manager: o que faz e qual sua import\u00e2ncia na transforma\u00e7\u00e3o digital das empresas"},"content":{"rendered":"\n

Os avan\u00e7os tecnol\u00f3gicos juntamente com a necessidade constante em oferecer uma excelente experi\u00eancia ao cliente, tornou a presen\u00e7a de um Product Manager cada mais necess\u00e1ria nas empresas.<\/p>\n

E n\u00e3o \u00e9 para menos, afinal, este profissional consegue ter uma vis\u00e3o hol\u00edstica sobre um produto, unindo em sinergia tecnologia, experi\u00eancia do cliente e neg\u00f3cio visando sempre o sucesso da empresa.<\/p>\n

Entenda melhor o que faz um Product Manager e qual sua import\u00e2ncia dentro das empresas, principalmente na era da transforma\u00e7\u00e3o digital. Acompanhe!<\/p>\n

O que faz um Product Manager?<\/h2>\n

Lan\u00e7ar um novo produto no mercado tem sido um grande desafio para muitas empresas. Principalmente considerando as tecnologias<\/a><\/span> de alto n\u00edvel aplicadas e o n\u00edvel cada vez mais exigente dos consumidores.<\/p>\n

Nesse cen\u00e1rio, o papel do Product Manager \u00e9 ainda mais importante. Basicamente, este profissional fica encarregado pela entrega de um produto de software com uma proposta inovadora e que seja capaz de promover uma boa experi\u00eancia ao cliente final.<\/p>\n

Seu objetivo consiste em identificar a necessidade real do cliente e buscar meios de sanar suas dores <\/strong>a partir de ferramentas de design, propostas inovadoras e estrat\u00e9gicas e solu\u00e7\u00f5es tecnol\u00f3gicas.<\/p>\n

Ou seja, seu foco \u00e9 basicamente entregar para o mercado um produto que seja tecnologicamente impec\u00e1vel. E que, ao mesmo tempo, seja relevante e ofere\u00e7a uma excelente experi\u00eancia<\/a><\/span> para o cliente.<\/p>\n

Quais s\u00e3o os tipos de Product Managers?<\/h2>\n

No geral, existem 4 tipos de Product Manager. Abaixo, detalharemos cada um deles. Confira:<\/p>\n

    \n
  1. De neg\u00f3cio \u2013<\/strong> Sintetizam as requisi\u00e7\u00f5es de clientes em roadmap atrav\u00e9s de intera\u00e7\u00e3o direta com os clientes, trabalham com vendas e apresenta\u00e7\u00f5es, defini\u00e7\u00f5es de pre\u00e7o, segmento e demais requisitos do cliente final;<\/li>\n
  2. T\u00e9cnico \u2013<\/strong> Trabalham com a vis\u00e3o t\u00e9cnica, desenvolvendo a infraestrutura e qualidade de busca, o machine learning e definem os trade-offs do produto;<\/li>\n
  3. Com foco em designer \u2013<\/strong> Trabalham o aspecto visual do produto, s\u00e3o sens\u00edveis com a experi\u00eancia de usu\u00e1rio, aprimoram a experi\u00eancia do cliente para que haja perfei\u00e7\u00e3o a n\u00edvel de atratividade visual;<\/li>\n
  4. Growth \u2013<\/strong> S\u00e3o os profissionais quantitativos, os anal\u00edticos, o number-driven, os criativos e agressivos que determinam as cr\u00edticas que o produto pode vir a ter. Trabalham ao lado dos desenvolvedores e do marketing.<\/li>\n<\/ol>\n

    Product Owner e Product Manager: entenda a diferen\u00e7a<\/h2>\n

    Muitos acreditam que Product Manager e Product Owner s\u00e3o a mesma coisa, mas n\u00e3o \u00e9 bem assim. O Product Manager \u00e9 o respons\u00e1vel por guiar o processo de sucesso de um produto, liderando equipes multifuncionais para o melhoramento estrat\u00e9gico<\/strong>.<\/p>\n

    J\u00e1 o Product Owner \u00e9 o respons\u00e1vel por maximizar o valor de um produto que resultou dessa equipe de desenvolvimento. Ou seja, ele \u00e9 basicamente a voz do cliente para melhorias do produto final atrav\u00e9s do backlog (refinamento) do produto.<\/p>\n

    Qual a import\u00e2ncia do Product Manager para a transforma\u00e7\u00e3o digital nas empresas?<\/h2>\n

    Os Product Managers, ou no portugu\u00eas livre, Gerentes de Produto costumam ser profissionais um tanto vers\u00e1teis. E suas fun\u00e7\u00f5es contribuem para a melhora na experi\u00eancia final do cliente, mas n\u00e3o somente isso.<\/p>\n

    Em meio a crescente e constante transforma\u00e7\u00e3o digital<\/a><\/span>, o papel desses profissionais \u00e9 ainda mais requisitado. Suas habilidades de soft skills e hard skills, referentes tamb\u00e9m a orat\u00f3ria e negocia\u00e7\u00e3o, at\u00e9 an\u00e1lise de dados e da modelagem financeira s\u00e3o valiosas para as empresas.<\/p>\n

    Eles atuam desde a tomada de decis\u00e3o, constru\u00e7\u00e3o visual e estrat\u00e9gica at\u00e9 administra\u00e7\u00e3o do backlog, pesquisando, fazendo benchmarks e analisando dados, gerindo stakeholders, etc. Essas responsabilidades estrat\u00e9gicas fazem dos Product Manager profissionais<\/a><\/span> de extrema import\u00e2ncia dentro das empresas.<\/p>\n

    Para que haja possibilidades de oferecer as melhores experi\u00eancias digitais aos clientes atrav\u00e9s de produtos e servi\u00e7os \u00e9 preciso ter pessoas que estejam cada vez mais focadas nesses usu\u00e1rios. E os Product Manager s\u00e3o essas pessoas.<\/p>\n

    Agora, sabendo da relev\u00e2ncia desses profissionais, que tal ajudar outras pessoas a terem acesso \u00e0 esse artigo? Basta compartilhar nosso artigo em suas redes sociais.<\/p>\n","protected":false},"excerpt":{"rendered":"

    O Product Manager \u00e9 um profissional que consegue ter uma vis\u00e3o hol\u00edstica sobre um produto. Entenda melhor o que esse profissional e qual sua import\u00e2ncia dentro das empresas, principalmente na era da transforma\u00e7\u00e3o digital. Acompanhe!<\/p>\n","protected":false},"author":9,"featured_media":44123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[998],"tags":[36,45],"class_list":["post-44122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-e-trends","tag-experiencia-do-cliente","tag-transformacao-digital"],"yoast_head":"\nProduct Manager: o que faz e qual sua import\u00e2ncia<\/title>\n<meta name=\"description\" content=\"O que faz um Product Manager e qual sua import\u00e2ncia dentro das empresas, principalmente na era da transforma\u00e7\u00e3o digital. 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