{"id":72999,"date":"2025-07-09T15:29:37","date_gmt":"2025-07-09T18:29:37","guid":{"rendered":"https:\/\/evertectrends.com\/ai-in-focus-the-present-and-whats-ahead-for-financial-innovation\/"},"modified":"2025-12-11T15:29:41","modified_gmt":"2025-12-11T18:29:41","slug":"ai-in-focus-the-present-and-whats-ahead-for-financial-innovation","status":"publish","type":"post","link":"https:\/\/evertectrends.com\/en\/ai-in-focus-the-present-and-whats-ahead-for-financial-innovation\/","title":{"rendered":"AI in Focus: The Present and What\u2019s Ahead for Financial Innovation"},"content":{"rendered":"\n
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At the latest edition of Torq Talks<\/strong><\/a>, held in S\u00e3o Paulo, artificial intelligence<\/strong> went from an abstract concept to the protagonist of practical, provocative and\u2014above all\u2014urgent conversations. The event brought together experts from the financial sector<\/strong> and the technology industry<\/strong> to discuss how AI is reshaping creative workflows<\/strong>, dematerializing services and challenging the boundaries of authorship in a world where humans and machines co-create.<\/p>

Generative and Predictive AI: Real Applicability in Business<\/h2>

The first panel highlighted the power of generative and predictive AI<\/strong>, with examples ranging from the viral Marisa Mai\u00f4 phenomenon to personalized offers and medical diagnostics. Torq\u2019s head, Thiago Iglesias<\/strong>, and Victor Pontello<\/strong>, Data & AI Consulting Director at Artefact, emphasized how AI is already embedded in the daily lives of companies and consumers. They also noted that the challenge today is no longer proving its relevance, but understanding how to apply it responsibly and strategically.<\/p>

Efficiency, Regulation and Digital Transformation<\/h2>

The second panel brought in other prominent voices such as Thiago Saldanha<\/strong>, Executive Director at Evertec+Sinqia<\/strong>, Glades Chuery<\/strong> from Grupo AG Capital<\/strong>, and Duda Davidovic<\/strong>, Head of Product Innovation and Design, to explore concrete applications of AI in the financial sector<\/strong>.<\/p>

The discussion addressed efficiency gains, hyper-personalization<\/strong> and the role of regulation as a driver of innovation<\/a><\/strong>. In a world where data<\/a> equals power, regulation emerges not as a barrier but as an ethical and technical compass, guiding the development of safer, more transparent and market-aligned solutions.<\/p>

WhatsApp as a Financial Channel<\/h2>

Another highlight of the event was the reflection on the dematerialization of financial services<\/strong>. If home banking and mobile apps were once the standard, WhatsApp<\/strong> is now emerging as a strategic channel for engagement and transactions. This shift in paradigm\u2014also highlighted in a feature published by Finsiders Brasil<\/a>\u2014reinforces the need to rethink the customer experience<\/a> in an increasingly fluid, conversational and user-centered environment.<\/p>

Event Impact and Connections with the Financial Ecosystem<\/h2>

Beyond the in-person gathering, Torq Talks<\/strong> resonated across social media, with coverage on Instagram<\/a> and a live broadcast on the Sinqia YouTube channel<\/a><\/strong>. The strong engagement shows that the event not only generated insights but also strengthened connections and positioned<\/a> Torq as a relevant innovation hub in the financial ecosystem<\/strong>.<\/p>

As a journalist and innovation specialist with international experience, I see events of this scale as essential for turning trends into concrete action. I believe creativity and experimentation are the true engines of digital transformation<\/strong>, and that artificial intelligence<\/strong>, when used with intention, can become a powerful ally in this evolution process.<\/p>

For anyone looking to understand\u2014and build\u2014the future of financial innovation<\/strong>, don\u2019t miss the full event. The video is available below. Enjoy!<\/p>

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