{"id":72890,"date":"2025-10-02T11:00:00","date_gmt":"2025-10-02T14:00:00","guid":{"rendered":"https:\/\/evertectrends.com\/5-mistakes-to-avoid-in-digital-account-opening-processes\/"},"modified":"2025-12-01T11:13:15","modified_gmt":"2025-12-01T14:13:15","slug":"5-mistakes-to-avoid-in-digital-account-opening-processes","status":"publish","type":"post","link":"https:\/\/evertectrends.com\/en\/5-mistakes-to-avoid-in-digital-account-opening-processes\/","title":{"rendered":"5 Mistakes to Avoid in Digital Account Opening Processes"},"content":{"rendered":"\n<p><strong>Digital account opening<\/strong> is a phenomenon that financial institutions simply cannot ignore.<\/p> <p>The numbers are striking: More than 119.6 million people used the internet to access banks or other financial institutions in 2024, according to the IBGE. This figure surpasses by 22.5 million the total number of Brazilians who used internet banking in 2022. The 2024 data also represents 71.2% of the 168 million Brazilians with internet access. In 2022, the percentage was 60.1%; in 2023, 66.7%.<\/p> <p>But while institutions may already know <strong>what to do<\/strong>, they must also quickly learn some important lessons about <strong>how to do it<\/strong>. In this post, we\u2019ll discuss 5 common mistakes to avoid when adopting a strong digital account opening process.<\/p> <h2>Digital accounts from the consumer\u2019s perspective<\/h2> <p>With access to new and advantageous digital financial services, many consumers didn\u2019t hesitate to try and adopt them.<\/p> <p>From the consumer&#8217;s point of view, the main factors driving the preference for digital accounts include:<\/p> <ul> <li>Convenience<\/li> <li>Access at extended hours and days<\/li> <li>Speed and simplicity in service<\/li> <li>Security<\/li> <li>Reduced or eliminated fees<\/li> <li>The appeal of modern and advanced technologies<\/li> <\/ul> <p>There is also a cultural factor: the arrival of the so-called <a href=\"https:\/\/evertectrends.com\/os-novos-consumidores-bancarios-entenda-seu-perfil-e-comportamento\/\"><strong>new banking consumers<\/strong><\/a>. For younger generations who were born and raised in a digital-first world, digital accounts are the obvious choice.<\/p> <h2>Digital accounts from the provider\u2019s perspective<\/h2> <p>In recent years, offering digital accounts has become the <strong>main investment priority<\/strong> for institutions in the sector.<\/p> <p>In the race to deliver the best <a href=\"https:\/\/evertectrends.com\/saiba-como-melhorar-a-experiencia-do-cliente-e-se-destaque\/\">user experience<\/a>, companies must be mindful of certain mistakes that can make their solutions less competitive.<\/p> <p>But what could be so critical in a digital account opening process?<\/p> <p>An inadequate <a href=\"https:\/\/evertectrends.com\/onboarding-digital-nas-instituicoes-financeiras\/\"><strong>onboarding and registration flow<\/strong><\/a> can drive away customers who were practically already won. A good manager is able to detect signs that indicate the need for restructuring.<\/p> <h2>Digital account opening: Five mistakes to avoid<\/h2> <p>The experience of numerous companies offering digital accounts has revealed several recurring mistakes that can\u2014and should\u2014be avoided, as detailed below.<\/p> <h3>#1. Underestimating complexity and process interdependencies<\/h3> <p>Simple and user-friendly solutions for consumers do not mean a lack of internal complexity. From technology to administrative functions, <strong>every component must be properly integrated<\/strong>.<\/p> <h3>#2. Neglecting marketing efforts<\/h3> <p>Adopting the best technology and practices does not guarantee automatic growth in new customers or accounts. <strong>Marketing remains essential<\/strong> to reach the right target audience.<\/p> <h3>#3. Limiting the account opening experience<\/h3> <p>When adopting a digital account, <strong>many consumers are open to acquiring additional products<\/strong>. Yet institutions often offer a limited experience with no cross-selling opportunities that would be well received.<\/p> <h3>#4. Using inadequate onboarding flows<\/h3> <p>During the account opening process, customers typically need to complete several steps. However, often due to technical issues, each step ends up being completed at a different moment, leading to <strong>loss of efficiency<\/strong>. Reviewing flows and processes can correct this issue.<\/p> <h3>#5. Failing to monitor and continuously improve processes<\/h3> <p>No matter how well planned or implemented a process is, there is always room for <strong>improvement<\/strong>. Additionally, shifts in market conditions may require <strong>adjustments<\/strong>.<\/p> <h2>Key elements for an efficient process<\/h2> <p>Beyond avoiding the five mistakes above, several essential practices can also make digital account opening more efficient:<\/p> <ul> <li>Minimizing the need for customers to manually <strong>enter personal information<\/strong><\/li> <li>Facilitating access to <strong>products such as loans or financing<\/strong> during the onboarding journey<\/li> <li>Making it easy to <strong>start, pause, and resume<\/strong> the account opening process<\/li> <li>Always offering <strong>digital alternatives<\/strong> for signature or documentation requirements<\/li> <li>Ensuring that once the account is opened, it is <strong>immediately accessible<\/strong> with its assigned features<\/li> <\/ul> <p>As we\u2019ve seen, implementing a strong <strong>digital account opening<\/strong> process depends on careful attention to detail.<\/p> <p>But the process becomes much easier when supported by a trusted technology partner. Evertec is one of the largest financial technology platforms in Latin America, with a presence in more than 26 countries. We power financial institutions, merchants, fintechs, service companies, insurers, and governments.<\/p> <p>Enjoyed this content? Subscribe to our <strong><a href=\"https:\/\/materiais.evertectrends.com\/news-evertec-trends\/\">newsletter<\/a><\/strong> and receive weekly updates on the Digital Transformation era straight to your inbox!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that between 500,000 and 1 million digital accounts are opened in Brazil every month? Digital account opening is a phenomenon that financial institutions can no longer ignore. With that in mind, we\u2019ve gathered in this post the 5 mistakes to avoid when implementing an efficient digital account opening process. Check them out!<\/p>\n","protected":false},"author":9,"featured_media":55370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2410],"tags":[2952,2755,2953,2756],"class_list":["post-72890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-and-trends","tag-digital-account","tag-experiencia-do-cliente-en","tag-onboarding","tag-onboarding-digital-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Mistakes to Avoid in Digital Account Opening Processes - Evertec Trends<\/title>\n<meta name=\"description\" content=\"Digital account opening is a phenomenon that cannot be ignored. 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