{"id":72745,"date":"2025-11-11T09:55:24","date_gmt":"2025-11-11T12:55:24","guid":{"rendered":"https:\/\/evertectrends.com\/?p=72745"},"modified":"2025-11-20T12:31:57","modified_gmt":"2025-11-20T15:31:57","slug":"increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay","status":"publish","type":"post","link":"https:\/\/evertectrends.com\/en\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\/","title":{"rendered":"Increase your E-Commerce conversion rate: Keys to a robust gateway like Placetopay"},"content":{"rendered":"\n<p>In e-commerce, attracting visitors is only the first step. The real challenge lies in converting those visits into actual sales. Every click counts, and every friction point in the payment process can mean a lost sale.<\/p>\n\n\n\n<p>According to recent studies, more than 70% of shopping carts are abandoned before completing the purchase, and one of the most critical factors is the checkout experience.<\/p>\n\n\n\n<p>This is where a robust payment gateway like <strong>Placetopay<\/strong> comes into play. This solution not only guarantees security but also optimizes the user experience, reducing friction and increasing trust. In this guide, we\u2019ll explore how a well-designed gateway can boost conversion rates, what features make Placetopay a leading option, and what strategies you can implement to maximize results.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>1. Why does the payment gateway impact conversion?<\/strong><\/p>\n\n\n\n<p>Checkout is the final step in the purchase process\u2014but also the most critical. If customers encounter obstacles here, the likelihood of abandonment skyrockets.<\/p>\n\n\n\n<p><strong>Factors that influence conversion at checkout:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Speed and fluidity:<\/strong> Long forms, multiple redirects, and unintuitive processes create frustration.<\/li>\n\n\n\n<li><strong>Trust and security:<\/strong> If customers perceive risks in data protection, they won\u2019t complete the transaction.<\/li>\n\n\n\n<li><strong>Limited payment options:<\/strong> Lack of preferred methods (cards, digital wallets, local payments) reduces conversion chances.<\/li>\n\n\n\n<li><strong>Poor mobile experience:<\/strong> With over 60% of purchases made on mobile devices, a non-optimized design can be fatal.<\/li>\n<\/ul>\n\n\n\n<p>A robust gateway addresses these points with speed, security, and flexibility.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>2. What makes Placetopay robust?<\/strong><\/p>\n\n\n\n<p>Placetopay is much more than a payment gateway\u2014it\u2019s a comprehensive platform that combines advanced technology, security, and user experience.<\/p>\n\n\n\n<p><strong>Key Features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Web checkout and microsites:<\/strong> Fast, secure experience adaptable to your brand\u2019s visual identity.<\/li>\n\n\n\n<li><strong>Tokenization and 3D Secure:<\/strong> Advanced fraud protection and secure transaction validation.<\/li>\n\n\n\n<li><strong>Flexible integration:<\/strong> APIs, plugins, and SDKs for e-commerce, mobile apps, and proprietary systems.<\/li>\n\n\n\n<li><strong>Real-time analytics:<\/strong> Dashboards to monitor transactions and detect patterns.<\/li>\n\n\n\n<li><strong>Regulatory compliance:<\/strong> PCI DSS certifications and international standards to ensure trust.<\/li>\n<\/ul>\n\n\n\n<p>These features make Placetopay a strategic ally for any digital business.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>3. Strategies to increase conversion with Placetopay<\/strong><\/p>\n\n\n\n<p>Implementing a robust gateway is the first step, but to maximize results, you need strategies focused on customer experience.<\/p>\n\n\n\n<p><strong>3.1 Simplify the payment process<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduce unnecessary steps and enable guest checkout.<\/li>\n\n\n\n<li>Implement auto-complete and real-time validation to avoid errors.<\/li>\n\n\n\n<li>Minimize redirects\u2014every extra click increases abandonment risk.<\/li>\n<\/ul>\n\n\n\n<p><strong>3.2 Optimize for mobile<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Responsive design with large buttons and mobile-friendly forms.<\/li>\n\n\n\n<li>Enable mobile payments like Google Pay, Apple Pay, and local wallets.<\/li>\n\n\n\n<li>Ensure fast loading times\u2014speed is key to conversion.<\/li>\n<\/ul>\n\n\n\n<p><strong>3.3 Diversify payment methods<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offer credit\/debit cards, transfers, recurring payments, and QR codes.<\/li>\n\n\n\n<li>Include local options for specific markets (e.g., PSE in Colombia, SPEI in Mexico).<\/li>\n\n\n\n<li>Consider installment payments to increase average ticket size.<\/li>\n<\/ul>\n\n\n\n<p><strong>3.4 Build trust<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Display security seals (PCI DSS, SSL) and recognized brand logos.<\/li>\n\n\n\n<li>Include clear privacy and return policies.<\/li>\n\n\n\n<li>Offer visible support (chat, phone) on the payment page.<\/li>\n\n\n\n<li>Fraud prevention: Use tokenization, advanced authentication, and real-time monitoring to protect every transaction.<\/li>\n<\/ul>\n\n\n\n<p><strong>3.5 Reduce cart abandonment<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Be transparent about costs from the start (no surprises at checkout).<\/li>\n\n\n\n<li>Send automated reminders via email or SMS for abandoned carts.<\/li>\n\n\n\n<li>Offer personalized incentives (discounts, free shipping) to encourage purchase.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>4. Advanced use cases: Payment links in IVR and call centers<\/strong><\/p>\n\n\n\n<p>Placetopay also allows businesses to integrate its Payment Link API into IVR systems, call centers, or operator workflows. Agents can send personalized payment links automatically or along with invoices, avoiding sensitive data capture and complying with PCI standards\u2014since the end user enters the information directly.<\/p>\n\n\n\n<p>This not only speeds up collections but also increases security and trust for both the company and the customer.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>5. Benefits of implementing these keys<\/strong><\/p>\n\n\n\n<p>Applying these strategies with a robust gateway like Placetopay delivers tangible benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Higher conversion rates:<\/strong> Less friction, more sales.<\/li>\n\n\n\n<li><strong>Superior experience:<\/strong> Smooth, secure checkout that enhances brand perception.<\/li>\n\n\n\n<li><strong>Scalability:<\/strong> Infrastructure ready for high volumes and peak demand.<\/li>\n\n\n\n<li><strong>Fraud reduction:<\/strong> Advanced authentication systems and real-time monitoring.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>6. Real-world use cases<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retail in LATAM:<\/strong> Implementing Placetopay reduced cart abandonment by 25% and increased mobile conversion by 40%.<\/li>\n\n\n\n<li><strong>Regional marketplace:<\/strong> Integration of local payments and digital wallets boosted average ticket size by 15%.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>7. Checklist to optimize your E-Commerce<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Assess your current process: How many steps does your checkout have?<\/li>\n\n\n\n<li>Define clear KPIs: Conversion rate, cart abandonment, average payment time.<\/li>\n\n\n\n<li>Integrate Placetopay: Use APIs and plugins for quick implementation.<\/li>\n\n\n\n<li>Train your team: On dashboard usage and data analysis.<\/li>\n\n\n\n<li>Monitor and adjust: Continuous optimization based on real metrics.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Conclusion<\/strong><\/p>\n\n\n\n<p>Increasing conversion rates isn\u2019t just about design\u2014it\u2019s about robust technology and customer-focused strategies. With Placetopay, your e-commerce can deliver a secure, fast, and reliable payment experience, reducing abandonment and boosting sales. The future of digital commerce lies in simplicity, trust, and innovation. <strong><a href=\"https:\/\/evertecinc.com\/en\/solution\/placetopay\/\">Are you ready to take the next step?<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boosting your e-commerce conversion rate requires more than driving traffic \u2014 you need a secure and seamless payment experience. With Placetopay, enhance your customers\u2019 checkout journey, reduce cart abandonment, and maximize sales with reliable, flexible technology.<\/p>\n","protected":false},"author":9,"featured_media":72744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2212,2200,2471],"tags":[2804,2526,2807],"class_list":["post-72745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-evertec","category-merchant-retail","category-payments","tag-digital-solutions-en","tag-evertec-en","tag-the-rise-of-smarter-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boost Your E-commerce Conversion Rate with Placetopay<\/title>\n<meta name=\"description\" content=\"Optimize your e-commerce and increase sales with a robust payment gateway. Discover how Placetopay boosts your conversion rate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evertectrends.com\/en\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boost Your E-commerce Conversion Rate with Placetopay\" \/>\n<meta property=\"og:description\" content=\"Optimize your e-commerce and increase sales with a robust payment gateway. Discover how Placetopay boosts your conversion rate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/evertectrends.com\/en\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\/\" \/>\n<meta property=\"og:site_name\" content=\"Evertec Trends\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-11T12:55:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-20T15:31:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/evertectrends.com\/wp-content\/uploads\/2025\/11\/Aumenta-la-conversion-en-tu-e-commerce-con-Placetopay.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1110\" \/>\n\t<meta property=\"og:image:height\" content=\"624\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Evertec Trends\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Evertec Trends\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/evertectrends.com\\\/en\\\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/evertectrends.com\\\/en\\\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\\\/\"},\"author\":{\"name\":\"Evertec Trends\",\"@id\":\"https:\\\/\\\/evertectrends.com\\\/#\\\/schema\\\/person\\\/07899642d9e4667697b7b0463442d054\"},\"headline\":\"Increase your E-Commerce conversion rate: Keys to a robust gateway like Placetopay\",\"datePublished\":\"2025-11-11T12:55:24+00:00\",\"dateModified\":\"2025-11-20T15:31:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/evertectrends.com\\\/en\\\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\\\/\"},\"wordCount\":791,\"publisher\":{\"@id\":\"https:\\\/\\\/evertectrends.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/evertectrends.com\\\/en\\\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/evertectrends.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Aumenta-la-conversion-en-tu-e-commerce-con-Placetopay.jpg\",\"keywords\":[\"Digital solutions\",\"Evertec\",\"The rise of smarter retail\"],\"articleSection\":[\"Evertec\",\"Merchant &amp; Retail\",\"Payments\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/evertectrends.com\\\/en\\\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\\\/\",\"url\":\"https:\\\/\\\/evertectrends.com\\\/en\\\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\\\/\",\"name\":\"Boost Your E-commerce Conversion Rate with Placetopay\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/evertectrends.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/evertectrends.com\\\/en\\\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/evertectrends.com\\\/en\\\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/evertectrends.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Aumenta-la-conversion-en-tu-e-commerce-con-Placetopay.jpg\",\"datePublished\":\"2025-11-11T12:55:24+00:00\",\"dateModified\":\"2025-11-20T15:31:57+00:00\",\"description\":\"Optimize your e-commerce and increase sales with a robust payment gateway. Discover how Placetopay boosts your conversion rate.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/evertectrends.com\\\/en\\\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/evertectrends.com\\\/en\\\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/evertectrends.com\\\/en\\\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\\\/#primaryimage\",\"url\":\"https:\\\/\\\/evertectrends.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Aumenta-la-conversion-en-tu-e-commerce-con-Placetopay.jpg\",\"contentUrl\":\"https:\\\/\\\/evertectrends.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Aumenta-la-conversion-en-tu-e-commerce-con-Placetopay.jpg\",\"width\":1110,\"height\":624},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/evertectrends.com\\\/en\\\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/evertectrends.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Evertec\",\"item\":\"https:\\\/\\\/evertectrends.com\\\/categorias\\\/evertec\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Increase your E-Commerce conversion rate: Keys to a robust gateway like Placetopay\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/evertectrends.com\\\/#website\",\"url\":\"https:\\\/\\\/evertectrends.com\\\/\",\"name\":\"Evertec Trends\",\"description\":\"As tend\u00eancias de tecnologia para inovar com estrat\u00e9gia\",\"publisher\":{\"@id\":\"https:\\\/\\\/evertectrends.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/evertectrends.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/evertectrends.com\\\/#organization\",\"name\":\"Evertec Trends\",\"url\":\"https:\\\/\\\/evertectrends.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/evertectrends.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/evertectrends.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/evertectrends-sq.png\",\"contentUrl\":\"https:\\\/\\\/evertectrends.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/evertectrends-sq.png\",\"width\":416,\"height\":417,\"caption\":\"Evertec Trends\"},\"image\":{\"@id\":\"https:\\\/\\\/evertectrends.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/evertectrends.com\\\/#\\\/schema\\\/person\\\/07899642d9e4667697b7b0463442d054\",\"name\":\"Evertec Trends\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f46217c56c100deb166f67953efa3f81077701bca98a102e48544095d631803d?s=96&d=robohash&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f46217c56c100deb166f67953efa3f81077701bca98a102e48544095d631803d?s=96&d=robohash&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f46217c56c100deb166f67953efa3f81077701bca98a102e48544095d631803d?s=96&d=robohash&r=g\",\"caption\":\"Evertec Trends\"},\"description\":\"Mais que um portal de conte\u00fados, um ponto de encontro para quem quer desvendar o setor financeiro.\",\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/evertecinc\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/evertec\\\/\"],\"url\":\"https:\\\/\\\/evertectrends.com\\\/en\\\/author\\\/evertectrends\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Boost Your E-commerce Conversion Rate with Placetopay","description":"Optimize your e-commerce and increase sales with a robust payment gateway. Discover how Placetopay boosts your conversion rate.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/evertectrends.com\/en\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\/","og_locale":"en_US","og_type":"article","og_title":"Boost Your E-commerce Conversion Rate with Placetopay","og_description":"Optimize your e-commerce and increase sales with a robust payment gateway. Discover how Placetopay boosts your conversion rate.","og_url":"https:\/\/evertectrends.com\/en\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\/","og_site_name":"Evertec Trends","article_published_time":"2025-11-11T12:55:24+00:00","article_modified_time":"2025-11-20T15:31:57+00:00","og_image":[{"width":1110,"height":624,"url":"https:\/\/evertectrends.com\/wp-content\/uploads\/2025\/11\/Aumenta-la-conversion-en-tu-e-commerce-con-Placetopay.jpg","type":"image\/jpeg"}],"author":"Evertec Trends","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Evertec Trends","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/evertectrends.com\/en\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\/#article","isPartOf":{"@id":"https:\/\/evertectrends.com\/en\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\/"},"author":{"name":"Evertec Trends","@id":"https:\/\/evertectrends.com\/#\/schema\/person\/07899642d9e4667697b7b0463442d054"},"headline":"Increase your E-Commerce conversion rate: Keys to a robust gateway like Placetopay","datePublished":"2025-11-11T12:55:24+00:00","dateModified":"2025-11-20T15:31:57+00:00","mainEntityOfPage":{"@id":"https:\/\/evertectrends.com\/en\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\/"},"wordCount":791,"publisher":{"@id":"https:\/\/evertectrends.com\/#organization"},"image":{"@id":"https:\/\/evertectrends.com\/en\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\/#primaryimage"},"thumbnailUrl":"https:\/\/evertectrends.com\/wp-content\/uploads\/2025\/11\/Aumenta-la-conversion-en-tu-e-commerce-con-Placetopay.jpg","keywords":["Digital solutions","Evertec","The rise of smarter retail"],"articleSection":["Evertec","Merchant &amp; Retail","Payments"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/evertectrends.com\/en\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\/","url":"https:\/\/evertectrends.com\/en\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\/","name":"Boost Your E-commerce Conversion Rate with Placetopay","isPartOf":{"@id":"https:\/\/evertectrends.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/evertectrends.com\/en\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\/#primaryimage"},"image":{"@id":"https:\/\/evertectrends.com\/en\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\/#primaryimage"},"thumbnailUrl":"https:\/\/evertectrends.com\/wp-content\/uploads\/2025\/11\/Aumenta-la-conversion-en-tu-e-commerce-con-Placetopay.jpg","datePublished":"2025-11-11T12:55:24+00:00","dateModified":"2025-11-20T15:31:57+00:00","description":"Optimize your e-commerce and increase sales with a robust payment gateway. Discover how Placetopay boosts your conversion rate.","breadcrumb":{"@id":"https:\/\/evertectrends.com\/en\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/evertectrends.com\/en\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/evertectrends.com\/en\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\/#primaryimage","url":"https:\/\/evertectrends.com\/wp-content\/uploads\/2025\/11\/Aumenta-la-conversion-en-tu-e-commerce-con-Placetopay.jpg","contentUrl":"https:\/\/evertectrends.com\/wp-content\/uploads\/2025\/11\/Aumenta-la-conversion-en-tu-e-commerce-con-Placetopay.jpg","width":1110,"height":624},{"@type":"BreadcrumbList","@id":"https:\/\/evertectrends.com\/en\/increase-your-e-commerce-conversion-rate-keys-to-a-robust-gateway-like-placetopay\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/evertectrends.com\/"},{"@type":"ListItem","position":2,"name":"Evertec","item":"https:\/\/evertectrends.com\/categorias\/evertec\/"},{"@type":"ListItem","position":3,"name":"Increase your E-Commerce conversion rate: Keys to a robust gateway like Placetopay"}]},{"@type":"WebSite","@id":"https:\/\/evertectrends.com\/#website","url":"https:\/\/evertectrends.com\/","name":"Evertec Trends","description":"As tend\u00eancias de tecnologia para inovar com estrat\u00e9gia","publisher":{"@id":"https:\/\/evertectrends.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/evertectrends.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/evertectrends.com\/#organization","name":"Evertec Trends","url":"https:\/\/evertectrends.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/evertectrends.com\/#\/schema\/logo\/image\/","url":"https:\/\/evertectrends.com\/wp-content\/uploads\/2024\/06\/evertectrends-sq.png","contentUrl":"https:\/\/evertectrends.com\/wp-content\/uploads\/2024\/06\/evertectrends-sq.png","width":416,"height":417,"caption":"Evertec Trends"},"image":{"@id":"https:\/\/evertectrends.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/evertectrends.com\/#\/schema\/person\/07899642d9e4667697b7b0463442d054","name":"Evertec Trends","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f46217c56c100deb166f67953efa3f81077701bca98a102e48544095d631803d?s=96&d=robohash&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f46217c56c100deb166f67953efa3f81077701bca98a102e48544095d631803d?s=96&d=robohash&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f46217c56c100deb166f67953efa3f81077701bca98a102e48544095d631803d?s=96&d=robohash&r=g","caption":"Evertec Trends"},"description":"Mais que um portal de conte\u00fados, um ponto de encontro para quem quer desvendar o setor financeiro.","sameAs":["https:\/\/www.instagram.com\/evertecinc","https:\/\/www.linkedin.com\/company\/evertec\/"],"url":"https:\/\/evertectrends.com\/en\/author\/evertectrends\/"}]}},"featured_image_url":"https:\/\/evertectrends.com\/wp-content\/uploads\/2025\/11\/Aumenta-la-conversion-en-tu-e-commerce-con-Placetopay.jpg","primary_category":"Evertec","_links":{"self":[{"href":"https:\/\/evertectrends.com\/en\/wp-json\/wp\/v2\/posts\/72745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/evertectrends.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evertectrends.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evertectrends.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/evertectrends.com\/en\/wp-json\/wp\/v2\/comments?post=72745"}],"version-history":[{"count":3,"href":"https:\/\/evertectrends.com\/en\/wp-json\/wp\/v2\/posts\/72745\/revisions"}],"predecessor-version":[{"id":72753,"href":"https:\/\/evertectrends.com\/en\/wp-json\/wp\/v2\/posts\/72745\/revisions\/72753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evertectrends.com\/en\/wp-json\/wp\/v2\/media\/72744"}],"wp:attachment":[{"href":"https:\/\/evertectrends.com\/en\/wp-json\/wp\/v2\/media?parent=72745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evertectrends.com\/en\/wp-json\/wp\/v2\/categories?post=72745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evertectrends.com\/en\/wp-json\/wp\/v2\/tags?post=72745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}