{"id":62584,"date":"2024-12-18T16:15:15","date_gmt":"2024-12-18T19:15:15","guid":{"rendered":"https:\/\/www.evertecinc.com\/tendencias-tecnologicas-clave-para-empresas-en-2025-latam\/"},"modified":"2025-08-20T18:40:33","modified_gmt":"2025-08-20T21:40:33","slug":"key-technology-trends-for-businesses-in-2025-latam","status":"publish","type":"post","link":"https:\/\/evertectrends.com\/en\/key-technology-trends-for-businesses-in-2025-latam\/","title":{"rendered":"Key technology trends for businesses in 2025"},"content":{"rendered":"

With this in mind, here are three key technology trends that will set the course for 2025:<\/p>\n

1. Artificial intelligence<\/strong><\/h2>\n
\n

Is here to stay 2024 cemented the potential of artificial intelligence (AI) as a transformative tool for business. Leading companies such as Amazon and Netflix have embraced AI to significantly improve the user experience (Business Insider 2021). For example, Amazon uses advanced AI algorithms to personalize product recommendations based on customers’ previous behavior, a strategy that has increased both loyalty and sales. In fact, a McKinsey report (2020) estimates that approximately 35% of Amazon’s sales are generated by AI-based personalized recommendations.<\/p>\n

While 2024 was a year of experimentation, 2025 will be the time to integrate AI into daily business operations. However, its implementation is not an immediate or straightforward process. It requires a clear strategy aligned with business objectives, investments in tools and training, robust data governance, adequate technology infrastructure and the support of experts with industry-specific knowledge of each business.<\/p>\n

2. Cybersecurity
\nis not a luxury, it is a necessity<\/strong><\/h2>\n
\n

Cybersecurity has become a strategic priority for companies of all sizes. What was once a subject reserved for specialists now occupies a central place on the business agenda. No company is exempt from cyber threats, and attacks have increased in frequency and complexity. According to a report by Symantec (2022), the global cost of cyberattacks could exceed $10 trillion annually by 2025.<\/p>\n

In an increasingly digitized environment, companies must prioritize cybersecurity as an operational and budgetary pillar. Implementing robust defense strategies, combined with constant monitoring and advanced solutions, will be key to mitigating risks and protecting business continuity.<\/p>\n

3. Tokenization
\nas a competitive advantage<\/strong><\/h2>\n
\n

In a world where data privacy and security are priorities, tokenization emerges as a key solution. This process makes it possible to replace sensitive data, such as credit card numbers, with unique identifiers or \u201ctokens\u201d that cannot be used outside the system for which they were generated. Tokenization protects customer information and reduces the risk of fraud, and is particularly valuable in sectors such as e-commerce, banking and digital payments.<\/p>\n

In addition, tokenization is also an enabler for innovation, allowing for more secure and seamless transactions in highly connected ecosystems. Companies that adopt this technology will not only strengthen their cybersecurity posture, but also gain the trust of their customers, differentiating themselves in an increasingly competitive market.<\/p>\n

Looking towards the future<\/h2>\n
\n

2025 will bring challenges and opportunities for companies looking to stay on the cutting edge of technology. At Evertec, we offer a wide range of solutions designed to optimize business operations and securely lead digital transformation. From cybersecurity services to AI, tokenization and DCC solutions, our innovations are designed to help your business reach its full potential.<\/p>\n","protected":false},"excerpt":{"rendered":"

Innovation, Cybersecurity and Tokenization as pillars of business success.<\/p>\n

In an increasingly digitized business world, technology has become the engine of innovation and competitiveness, consolidating itself as a key differentiator in virtually all sectors of the economy.<\/b> However, the technological strategies that worked yesterday no longer guarantee future success. Companies that fail to adapt to new technological trends will not only fall behind but could face failure.<\/p>\n","protected":false},"author":9,"featured_media":10232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2410],"tags":[],"class_list":["post-62584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-and-trends"],"yoast_head":"\nKey technology trends for businesses in 2025 - Evertec Trends<\/title>\n<meta name=\"description\" content=\"As tend\u00eancias de tecnologia para inovar com estrat\u00e9gia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evertectrends.com\/tendencias-tecnologicas-clave-para-empresas-en-2025-latam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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