{"id":62577,"date":"2024-12-27T12:05:32","date_gmt":"2024-12-27T15:05:32","guid":{"rendered":"https:\/\/www.evertecinc.com\/seguridad-en-comercio-electronico-colombia\/"},"modified":"2025-12-16T11:00:17","modified_gmt":"2025-12-16T14:00:17","slug":"ecommerce-security-in-colombia","status":"publish","type":"post","link":"https:\/\/evertectrends.com\/en\/ecommerce-security-in-colombia\/","title":{"rendered":"E-commerce security: a key challenge for sustainable growth in Colombia"},"content":{"rendered":"

According to Statista, the sector is projected to grow by 60% between 2022 and 2027. This boom is confirmed by figures from ImpactoTIC, which indicate a 10.4% increase in online sales during the second quarter of 2024, compared to the same period last year.<\/p>\n

However, this accelerated growth brings with it a crucial challenge: ensuring the security of electronic transactions. For e-commerce to continue to thrive, it is essential that all players in the digital ecosystem (payment gateways, acquirers, issuers, franchises, etc.) work together to provide secure environments that minimize the risk of fraud and strengthen user confidence.\n<\/p>\n

Security trends
\nfor e-commerce<\/strong><\/h2>\n
\n
    \n
  1. Tokenization<\/strong>: This technology has become a key element in protecting sensitive customer data, replacing card information with unique and useless tokens for cybercriminals. Tokenization not only reduces the risk of fraud, but also simplifies the payment process and improves the user experience.<\/li>\n
  2. Multi-factor authentication (MFA)<\/strong>: MFA adds an additional layer of security by requiring users to verify their identity through multiple factors, such as passwords, biometrics or one-time codes.<\/li>\n
  3. Transactional behavior monitoring<\/strong>: Real-time analysis of user behavior allows identifying suspicious patterns and proactively preventing fraud.<\/li>\n
  4. Data encryption<\/strong>: Encryption of sensitive information during transmission and storage is critical to protect customer data and comply with security regulations.<\/li>\n
  5. Artificial Intelligence (AI)<\/strong>: AI is increasingly being used to detect and prevent fraud in real time by analyzing large volumes of data and identifying suspicious patterns.<\/li>\n<\/ol>\n

    \nThis is why companies like Evertec Placetopay guarantee maximum security in each transaction, offering scalable solutions that adapt to the needs of each business.<\/p>\n

    \"\"<\/p>\n

    Security in e-commerce is a crucial factor for the sustainable growth of the sector. By implementing advanced security solutions and prioritizing consumer confidence, companies can drive e-commerce adoption and contribute to the development of the digital economy in Colombia.\n<\/p>\n

    Diana Arboleda<\/h4>\n

    Evertec
    \n
    \n
    \n
    \n<\/p>\n","protected":false},"excerpt":{"rendered":"

    E-commerce in Colombia has experienced an unprecedented boom in the last decade, becoming a fundamental pillar for business growth. The accessibility, speed and reliability of digital platforms have driven their adoption, positioning Colombia as the third largest online commerce market in Latin America by 2022.<\/p>\n","protected":false},"author":9,"featured_media":68774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2200,2471,2464,1340],"tags":[1915,1869,2526,1542,1896,1683,2610],"class_list":["post-62577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchant-retail","category-payments","category-security","category-sin-categoria","tag-autenticacion-multifactor-en","tag-comercio-electronico-en","tag-evertec-en","tag-evertec-colombia-en","tag-inteligencia-artificial-en","tag-tokenizacion-en","tag-tokenization"],"yoast_head":"\nE-commerce security: a key challenge for sustainable growth in Colombia - Evertec Trends<\/title>\n<meta name=\"description\" content=\"Electronic commerce 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