Interview with Elba Núñez, Country Sales Manager of Business Solutions at Evertec Dominican Republic
A Clear Vision
For the commercial leader in Quisqueya, the mission is unmistakable. Evertec aspires to be the go-to technology ally for banks and businesses across the Dominican Republic, setting the standard in payment processing and delivering cutting-edge digital solutions.
How is Evertec bringing this vision to life?
To bring this vision to life, Evertec has charted a course centered on unlocking new business opportunities and establishing itself as a catalyst for digital transformation and innovation. By empowering clients to build and evolve their technological infrastructures, Evertec has become a trusted ally in the journey toward digital adoption, especially in sectors where efficiency and security are paramount. The company’s efforts shine in process automation, pioneering artificial intelligence for contact centers, expert cybersecurity consulting, and crafting digital solutions tailored to regulatory demands.
What strategic changes have been made to strengthen Evertec’s presence in the country?
Evertec’s strategic journey in the Dominican Republic began with a bold restructuring of its commercial operations, sparking new opportunities through targeted market segmentation and a finely tuned commercial offering. By mapping the market vertically by industry and pinpointing key accounts, Evertec sharpened its focus and strengthened its reach. This approach empowered the company to channel its energy into acquiring new clients, nurturing talent, crafting compelling value propositions, and deepening bonds with existing partners. This strategy has been pivotal in establishing Evertec as a trusted technology partner throughout the country.
Which solutions have been key to Evertec’s operational success?
Three main solutions have driven operations and growth. First, payment processing, with a focus on migrating existing clients from the CarPad platform to Siscard, a proprietary and more robust platform that offers greater benefits and added value at a lower cost. Second, Acumatica, an integrated enterprise management system that enhances efficiency and process automation, is aligned with the new digital invoicing law required by the General Directorate of Internal Taxes. Third, RiskCenter360, with cybersecurity as a key element of the digital transformation in the Dominican Republic, provides secure support for transactions and platforms required by businesses.
How has Evertec strengthened its value proposition for existing clients?
To strengthen the value proposition for existing clients, Evertec offers bundles that include RiskCenter360 as part of the platform migration process. This solution helps organizations integrate their fraud mitigation and risk reduction programs with stronger.
support. A retention program was also launched for migrating accounts, resulting in significant savings, renewal of major accounts, and increased loyalty and satisfaction.
What progress has been made with key clients?
Recent progress with strategic clients includes the renewal of the interactive voice response system for Banco Popular Dominicano, covering its entire customer service infrastructure. Evertec also renewed payment processing with Banco Ademi and won a bid to process the banking platform of Groupe Sogebank. These achievements validate the strength of Evertec’s offering and reinforce its reputation in the financial sector.
What opportunities is Evertec currently pursuing in the Dominican Republic?
Evertec is currently working with the General Directorate of Migration to upgrade its security platform. In collaboration with selected partners, the company is also preparing and training for the development of new services that will strengthen its competitive edge and enhance its value proposition.
What has been the most significant achievement of this strategy?
The crowning achievement of this strategy has been the creation of a unified, focused value proposition. Evertec evolved from a scattered operation into a powerhouse with a clear commercial structure, robust integrated solutions, and a strategy finely tuned to market demands. This transformation has fueled growth, revitalized key partnerships, and unlocked new opportunities in vital sectors.
Moments That Matter: Strategic Highlights in the Dominican Republic
· Migration from CarPad to Siscard processing platform
· Generation of opportunities with increased conversion and closing effectiveness
· A focused and vertically segmented commercial structure by industry
· Development of experts and thought leaders in digital transformation technology
· International expansion leveraging the existing portfolio as reference and success cases
· Maintaining the RiskCenter360 bundle for fraud mitigation
· Retention program with savings of up to 25 percent
· Strong focus on account maintenance and client loyalty
· Integration of Acumatica into the core portfolio
Innovation with Intention, Value That Connects
Evertec’s journey in the Dominican Republic proves that digital transformation is more than a passing trend. It is a powerful strategy that drives real results. With resilient solutions, visionary partnerships, and a relentless focus on efficiency and security, Evertec is cementing its status as a technology trailblazer in the region.
